Sunday, July 28, 2013

Cultural Flows

Culture Shock…  The Merriam-Webster dictionary describes it as “a sense of confusion and uncertainty sometimes with feelings of anxiety that may affect people exposed to an alien culture or environment without adequate preparation.”

Well this is certainly the feeling I had when I first stepped off the plane a few years ago in India. I can’t remember if it the highway strewn with wandering cattle, or the countless scooters laden with a family and their dog, but as we drove away from the airport towards Delhi, I had a sudden realization that I was in for a cultural surprise. However something hit me that night as I chowed down a ham and cheese toastie while watching The Simpsons in my hotel room. The process of globalization had entrenched western culture into India’s way of life.

http://deniseleeyohn.com/bites/2013/05/22/what-went-wrong-with-tata-motors-nano/

India Agra Cow on Road with Bus Copyright 2011 Ralph Velasco 300x200 The Highway Code of India
http://ralphvelasco.com/blog/the-highway-code-of-india-2/
Globalisation can be defined as “the closer integration of the countries and peoples of the world, which has been brought about by the enormous reduction of costs of transportation and communication, and the breaking down of artificial barriers to the flows of goods, services, capital, knowledge, and people across borders” (Papa & Wilkins, 2011, p. 177).

This got me thinking about how western culture has invaded global boarders over the past several decades, and how my mum had been in this exact same city about thirty years prior to me. If I was experiencing culture shock in a westernized version of Delhi, how had it looked before the infiltration?

Cultural flows are an expression of globalisation that refer to that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society” (Embong, 2011, p. 12). According to mum, back before globalization had pushed passed the barriers of India’s boarders, the culture was richer and more prominent than it is today. Being a small, blonde, white woman, one memory that stood out in her mind was the interminable stares she received from women, men, and children alike as they were not used to seeing western people touring their country. In a way that shows how globalisation and culture flows have effected both the culture and the curious traveller equally. 



 REFERENCE:

Embong, A 2011, 'THE QUESTION OF CULTURE, IDENTITY AND GLOBALISATION: AN UNENDING DEBATE', Kajian Malaysia: Journal Of Malaysian Studies, 29, pp. 11-22, Academic Search Complete, EBSCOhost

Papa, M, & Wilkins, D 2011, 'Globalization, lawyers and India: toward a theoretical synthesis of globalization studies and the sociology of the legal profession', International Journal Of The Legal Profession, 18, 3, pp. 175-209, Business Source Complete, EBSCOhost